One of the reasons why sticker printing is a great marketing material is because print readers have long attention spans. We all know that when we read online, we have the tendency to scan the content rather than have an in-depth reading. The main reason for this is that we only want to get the main points of the article, blog or advertisement that we are reading. This is also the reason why most of the articles that you find online are in bulleted form and contain short sentences only. On the other hand, print readers are not that much in hurry. They have the tendency to really take time to read the entire piece. That said, print marketing such as sticker printing is still one of the best materials that businesses can use to advertise their products or services.
Another reason why people prefer sticker printing and other marketing print materials is because they like the tangible feel of a printed marketing piece. The print materials have a sensory component that digital materials don’t have. Basically, holding a brochure, flyer or a catalog in the hands encourages people to read the entire content of the material. Hence, it has a bigger impact on consumer purchase decisions.
In sticker printing, you also have different options which allow you to have multiple and effective targeting as well. You have options from sell sheets, brochures, posters, stickers, and others. This kind of print marketing gives you wide variety of materials that will help you to deliver your message to the consumers. Also, this diversity of materials also allows precise targeting to the right audiences. You can send mail to the direct market or potential buyer encouraging them to buy the products o services that you are offering to the.
Print marketing like sticker printing also supports your digital marketing. For example, if you have QR codes on posters, brochures and other printed materials that you have will help you to encourage consumers to visit your website and as a result, it would increase or boost your traffic. Furthermore, print marketing may also have free download offers so you can motivate people to engage in your business through online space. Overall, when you use digital and print marketing together, you will be able to have a powerful way to build your brand awareness which could result to higher sales.
Lastly, it has been proven already that print marketing can provide high response rates. Studies show that postcards can generate 4.25 percent response rate, which is way higher than email. Custom sticker printing can also be displayed in different items or things so lots of people can be notified or informed about the product that you are selling. Hence, you will get higher response rates. Overall, the main goal of marketing is to send message to the customers and encourage them to buy the product or services offered by the company. Print marketing such as sticker printing can certainly do that.