Health and Fitness

The Importance of Maintaining Patient Relationships in Your Healthcare Practice

Written by Robert

What sets your clinical practice apart from other medical or dental providers in your region? One crucial element of keeping your patients coming back is to focus on the quality of their experiences in every contact with your practice. Your organization must focus on maintaining patient relationships over the long-term. Attention to this important strategy for building patient loyalty will help to preserve the long-term stability of your healthcare practice.

Read on for some great tips that physicians, dentists, and other healthcare professionals can implement in their clinical practices for improved patient relations. The principle reason you should focus on patient relations is because patients are your primary source of income.

Sadly, most doctors have taken the last statement a little too literally that has resulted in medicine becoming more of a business than a profession where they are interested in minting more money without a caring a fig for patient privacy but I am lucky in that I have a family doctor proficient with everything from teeth to other parts so I don’t have to look for a Dentist near me.

When you think about why patients keep coming back to your clinical practice year after year, you realize that there are factors beyond whether you belong to their healthcare network. Patients usually have several options for their medical and dental needs.

What about your practice sets your services apart from the services of competing providers? Use these tips to guide you in developing a practice-wide approach to building loyalty with your patients.

  1. Develop an organizational objective for building and maintaining positive relationships with patients for your clinical practice. Your objective should be tied closely to your mission statement or vision. You can find a way to include this slogan in your marketing materials if desired. Some possible places to include your message about the importance of patient relationships are in your advertising materials and company stationery.
  2. Design a business plan or strategy that describes the methods that you and your staff will use to achieve the organizational objective of maintaining relationships with patients. Your methods should identify clearly how patients will be contacted and treated as important customers of your clinical practice. You might use methods like regular mailings (i.e. a patient newsletter), courtesy reminder calls prior to scheduled appointments, and required contacts with patients before they leave the office.
  3. Provide training to staff on your organizational strategy for sustaining patient relationships. Your training agenda should include specific examples of how all employees contribute to the organizational objective of building patient relationships. From the receptionist to the billing department, patients should feel that they are valued. When your staff knows what you expect, they can be instrumental in helping you meet your objective.
  4. Build extra steps into your clinical routine that reassure patients that you value them as individuals. Patients will become long-time customers of your clinical practice if they enjoy the total office experience. As the provider, you also occupy a big role in keeping patients coming back again and again.

In the end, patients want to give their business to providers that make them feel valued as individuals. Who wants to get their physical exam or dental work in a factory?

Your attention to patient relationships will also increase the word-of-mouth referrals. Your patients will send other patients to your practice because of the quality and service you and your staff provide. Your medical or dental practice will thrive if you can maintain the organizational focus on this important objective of keeping patients as long-term customers.

About the author


Robert loves the sea and dreams of getting a home with a beachfront. He used to be a Data Scientist in a multinational company but left his job to follow his passion for writing.