Is your website stale? When was the last time you updated the content or shared some recent news on it?
This simple little tool when used correctly on your website and with your other Social Media tools keeps your customers and potential customers coming back for more. And who doesn’t want that, right?
It is a website or part of a website where posts written by the owner of the site contain a log of events, thoughts, recommendations, tips, articles, etc. Blog entries can be as long or as short as the author prefers, though business Blog entries usually average around 400 to 600 words.
Additionally, there is no limit to the number of Blog entries you make or the frequency to which you post. On average, a business Blog should post no fewer than 3 posts per week.
There are numerous programs that will help with creating and maintaining a Blog (I recommend WordPress). Additionally, there are programs that will integrate your Blog with your facebook pages, twitter feed, RSS feed, LinkedIn account, and website “News” section to keep the readers of your Blog informed. How to Get More Views on YouTube in 2020? The information is provided to the business people to increase the sale of the products. The selection of the reputed site is made to purchase the views and likes. There is an increase in the subscribers of the channel.
How is a Blog used to increase business and gain customers?
There are thousands upon thousands of websites devoted to building a Blog for Business gain. Some touch on making money directly from your blog. Others focus on driving traffic from your Blog to your website or other Social Media channels. Still others focus on building a community around your Blog. At BaconSocialMedia.com, you learn how to use your Blog to direct traffic to your website and keep your other Social Media followers updated and in touch. Our techniques are time and money saving strategies, so we like the use of a single method to reach many different audiences quickly.
Let me stop here. I know what you are thinking, “I can’t write a 500 word essay every other day! I’m no expert in grammar, punctuation, etc. I’m not creative or imaginative. Etc. Etc. Etc.” I know how you feel. I used to feel the same way, but what I found out was it was more intimidating than difficult.
You already know the things you are going to write about on your blog.
You just haven’t taken the time to prove it to yourself.
Don’t worry, BaconSocialMedia.com will be here to guide you along the way and give you a lift if you need it. Sign up for our Newsletter or subscribe to our RSS Feed to stay in touch.
Here are some quick tips to get you over your Blog-o-phobia:
Start by sending yourself emails. Seriously. Write an email to yourself using the methods below and send it to yourself. Presto! You have your first Blog entry
Seriously. Write an email to yourself using the methods below and send it to yourself. Presto! You have your first Blog entry. Type the way you speak. Have you read my other posts? I’m not always grammatically correct, and thank goodness for Spell Check. I use words like “yall” and “mam” because they are words that I use when I speak and they come naturally to me.
Have you read my other posts? I’m not always grammatically correct, and thank goodness for Spell Check. I use words like “yall” and “mam” because they are words that I use when I speak and they come naturally to me. Answer a question. Pretend your best friend just asked you a question about a topic you are most familiar. Write your Blog entry as an answer to that question. You can even title the entry with the actual question.
Pretend your best friend just asked you a question about a topic you are most familiar. Write your Blog entry as an answer to that question. You can even title the entry with the actual question. Pick a familiar topic. If you are a photographer, you probably know a heck of a lot about how to shoot sport shots of your kids at their football game, but if you are not a pro at underwater shooting, choose to write about sport shots instead.
These are just some tips to get you started. Look for more tips on how to get blog ideas in later posts.
Now that you know what to write about, let’s talk about how to use the Blog to drive traffic to your site. In every Blog entry, you should have a footer line about yourself (and an excerpt from your 30 Second Elevator Pitch) which provides a link back to your main website. Users that come across your blog or read about it on another blog may be interested enough to visit your site and learn more about your company, products, or services.