Social Media

How to create successful ads on Facebook easily

Written by Robert

A few months ago, we gave you 10 tips to make a successful campaign with Facebook Ads. These tips were concentrated to be a brief guide to start working with Facebook ads, regardless of its format. Thus, for example, speak of the segmentation -earmark campaign-specific ways, the importance of paying the budget, selecting an appropriate image, to do performance testing, and more. Today we’ll talk about something very specific, which is the way to create successful ads on Facebook. This process is fairly similar to TikTok marketing, however, as a user can get tiktok likes for cheap they can effectively utilize such a tool to significantly improve their social media growth. 

Of course, we always want to keep ourselves in the position of the “guru”, so these tips are rather intended to guide, not to order. Therefore, depending on the requirements and the status of each. But also based on policies related to Facebook ads, and the way in which we interpret as an opportunity instead of taking them as a limitation.

We will focus on this opportunity only in two formats: the Social Ads and Sponsored Stories or Sponsored Stories. For those who are just starting, I easily remember that Social Ads, although they come in various forms, can be seen on the side of our newsfeed, while Sponsored Stories appear directly on our newsfeed, with a sign that we indicate are Sponsored, Story. You have to know, however, are not the only options we have to work with ads. Without more, we show what we believe is needed to create successful ads on Facebook.

While digital marketing experts can do wonders with practically anything, create successful ads on Facebook starts with writing. We will not have too much room to be creative geniuses (for the character limit) but we can find a way to be as striking as possible. And, of course, end our ad with a CTA ( Call To Action ) inviting users to perform an action or access a link. The CTA is one of the most important parts of the Social Ad, but can also be incorporated into a Sponsored Story.

We will not be able to do what we want when we are working with an ad. This is particularly true with Social Ads, which have very strict limits. With Sponsored Stories, however, we may be making a mistake without realizing it. In the same way that the advertisements, the optimum amount of characters in a sponsored story is 90. However, as can sponsor any publication we have done (technically, “propel”) perhaps we are wrong to the extent of our editorial. A good tip is to try to write the History Sponsored considering this limit.

Be brief and effective

These first two points on how to create successful Facebook ads can be summarized in two words: brief and effective. Sure we mean many things in an ad that will convince our consumers, but we have no space. Therefore, the rule applies: we have to optimize the words we are using. In addition to the CTA that has a “hook”, we must also be effective in using a minimum amount of words and providing necessary information, without giving much flight to the editor. In this case, be terse words and deliver what you need to know is the most effective.

How can we know if we are on the right track to creating successful ads on Facebook if we are not tested? If we want to optimize the performance of our advertisements, tests are essential. These can make running similar to some aspects of the setup we’ll see in a few lines-changed. What you do is run the same ad with details set, for example, with a photo or a different CTA, to see what is working best. This is named after A / B Testing and is one of the fundamental instances to create successful ads on Facebook. If we succeed, then we must also be tested.

Here we get into a slightly more technical field related to the implementation of the within Facebook Social Ads. On the one hand, we must plan to keep in mind the behavior of our users. For example, using much of the budget during the weekdays, and lessening the fly during the weekend. On the other hand, you can also configure the segment that we want to address, for example, according to geographic location, with demographic, “friends of friends” and more. Finally, we must also assign a daily budget for what Facebook consumes.

About the author


Robert loves the sea and dreams of getting a home with a beachfront. He used to be a Data Scientist in a multinational company but left his job to follow his passion for writing.